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Why You Need To Be Using Google+ In Your Social Media Strategy

Posted by on in Search Engine Optimization

Google Plus Social Media
With so many social media platforms out there today it's hard to know where to begin. It's an even tougher challenge to decide which platforms are worth your time. For starters, there's Facebook, Twitter, LinkedIn, Google+, and there's even smaller social media networks that are more niche focused.

Instead of spending time on all of those, I'm going to dive into why you need Google+ in your social media marketing strategy.

It helps with SEO

SEO is Search Engine Optimization, the better your site is optimized the higher it will rank in the search engines. Naturally, Google favors their own products and your association will help you rise in the search enging rankings.

Google has a program called Google Authorship, which allows them to verify you as a credible source of content. Another nice bonus is it adds a more personal feel to your search results. It ties in your Google+ profile with you search results and makes your website appear more human.

google authorship

The pages within your Google+ profile can rank highly as well, make sure to optimize these for certain keywords.

It helps to tie together your online presence

Through Google + you can link to your other social profiles, including LinkedIn, Twitter, Facebook, and Youtube. This brings some sense of coherence across all of your disparate profiles around the web.

For example, if someone was on your Google+ profile they would see what other places you're active on the web and be able to access them from there.

It allows you to separate personal and business contacts

A lot of the other social media platforms lump all of your contacts together, unless you put in the extra work to separate them.

Google+ offers Circles, which makes it very simple to separate your contacts into very small groups and designate posts to only go to those groups. Imagine the ease of being able to custom tailor certain messages to very specific groups of contacts.

Never again will you have to worry about if your message will sound good to your friends, family and business contacts all at once.

It can increase your social influence

Currently Google+ has implemented a new feature called Google+ Ripples. This allows you to see the social sphere of influence the person who posted has.

This makes it easier for you to make decisions about if you should follow that person, and start to build a relationship with them or not.

Similar to Twitter, Google+ also uses hashtags. That makes it easy to join in on very specific conversations around your niche, thus enabling you to appear as a leader in you field.

Google+ Hangouts can build fans for life

Most of the other social media platforms today don't allow you to engage face to face with your fans or clients. Google+ enables you to start a Google+ Hangout, which allows you to literally hang out with your fans and have a real conversation with them.

Your success in the online sphere is all about relationships. By opening yourself up, showing your face, and literally hanging out, you'll build fans that will stick with you throughout the life of your business, possibly even beyond.

I hope these tips have helped you understand why you need Google+ in your social media strategy, as well as offered some actionable tips you can implement today.

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Guest Friday, 15 December 2017

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