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With the latest Google Mobilegeddon update, they’ve made clear the importance of having a mobile website for you to continue to succeed in the online space. However, it’s not just Google that’s hoping on board, mobile users are now illustrating the importance of having a mobile website through their actions.

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Google

It's not just Google' algorithm and approved-SEO practices that change by the day. Throw random searches at Google and you'll see that the days of traditional 10 blue-inked links are over. And it's for the better if I may add. Today, Google has over 24 unique SERP features – all of which are built from the ground up to improve the user's search experience. Let's have a look at some of the most familiar AND helpful SERP features and packs that Google has in place.

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Nofollow and Dofollow links

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softer-google-panda-update

What is Google Panda?

First released in February 2011, Google's Panda algorithm implementation and subsequent updates puts a spotlight on content, elevating authoritative sites like Wikipedia or The New York Times and penalizing sites with so-called 'thin' content. Sounding ideal on the surface, Panda has not been an issue-free endeavor for Google, with the update causing a major rift between large corporations and small businesses.

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death of keyword reports

SEO (search engine optimization) professionals spend a lot of time looking at keyword ranking reports. These reports measure how high (or low) your website ranks for chosen "keywords". By checking keyword rankings over time, you can understand how your site is performing in the SERPs (search engine results pages). In the past, agencies and SEO contractors were usually required to deliver weekly or monthly keyword ranking reports to clients as a form of 'proof' to show the progress of a campaign. Today, the industry is moving in a different direction and, thanks in part to recent Google algorithm updates, keyword ranking data is no longer pertinent to a successful SEO campaign.

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